IPRs challenges faced by women-based businesses

It's crucial for women-based businesses to understand the impact of IP protection and to take strategic steps to safeguard their innovations, brands, and creative works, ensuring their long-term success and competitiveness.

In this session, we will go through the challenges Women-owned businesses face when they need to protect their intellectual property (IP) adequately, including:

a) Limited market Competitiveness

b) Reduced valuation

c) Impediments to growth and expansion

d) Missed revenue opportunities

e) Legal vulnerabilities.

Agenda

13.00 - 13.10 - Opening/ Welcome.

• Eleni Foscolos, OWIT Brussels

13.10 - 13. 25 - Relevance of IP to women's economic empowerment: how to use IP as an economic tool in regional and international trade.

• Sanaz JAVADI FARAHZADI - Co-Vice President - Partnerships at OWIT

13.25 - 14.15 - IP SME Helpdesks with specificities related to Latin America, Africa, India

• Giovanna Girardi, IP expert Latin America IP SME Helpdesk
• Girish Somawarpet, IP expert India IP SME Helpdesk
• Nancy Samuriwo, IP expert Africa IP SME Helpdesk

14.15 - 14.25 - Q&A

14.25 - 14.30 - Closing

Who should attend?

• Women Entrepreneurs and Business Owners - Those who own or manage businesses, especially in sectors where innovation, branding, and creative works play a crucial role.
• Investors and Financiers - Individuals or entities providing financial support to women-owned businesses, as they can understand how IP protection influences the valuation and long-term viability of these businesses.
• Business Development and Strategy Professionals -Professionals involved in business development, strategic planning, and partnerships, as they can learn about the strategic steps necessary for safeguarding IP and driving business growth.
• Innovation and R&D Teams -Teams responsible for research and development, innovation, and product design, as they play a critical role in creating intellectual property that needs protection.
• Marketing and Branding Specialists - Professionals involved in marketing and branding, as they can understand the importance of protecting brand identity and creative works in building a strong market presence.
• General Public Interested in Women Empowerment.