IP tips for entering the China market for SMEs in the medical and healthcare sector

A company's IP represents an important financial and business asset, and a right IP strategy is crucial to prevent violations, and may allow easier enforcement in the case of an infringement. The China IP SME Helpdesk IP Expert, Mr Jian Xu, will provide basic IP concepts, best practices and expert tips on how to design a comprehensive IP protection strategy targeted at the China Market. The audience will learn what are the first steps when buying from/selling to China market as well as how to handle IP when communicating with potential partners. The training will focus on IP matters relevant to companies active in the medical and healthcare sector. The presentation will include real-life case studies, and participants will have the opportunity to ask questions to the expert.