IP rights on cross-border e-commerce platforms in China: Do’s and don’ts

Selling on cross-border e-commerce platforms is a good entryway for foreign companies into China: it seems to be a gradual and low-risk path, and the global pandemic has further accelerated the digital transformation of businesses. However, the Chinese market is complex, and you will need to be well-prepared with an ad hoc internationalization strategy. 

Need more information about the legal aspects of cross-border e-commerce in China? What do you need to be careful for, and how do you develop an IP strategy when selling your products? An IP expert of the China IP SME Helpdesk will provide best practices on how to protect your company’s assets online during the BCECC’s webinar “IP rights on cross-border e-commerce platforms in China: Do’s and don’ts” on September 8, 2022 at 11:00 CET (17:00 CST).

Agenda:
11:00-11:10: Opening words by Mr. Bernard Dewit, Chairman of the Belgian-Chinese Chamber of Commerce (BCECC)
11:10-11:55: Presentation by Ms. Catherine Heng Yee, IP & Data Protection Lawyer and IP Expert of the China IP SME Helpdesk
11:55-12:10: Q&A session
12:10-12:20: Closing remarks by Ms. Alessandra Capriglia, Project Manager of the China IP SME Helpdesk