IP protection for European startups doing business in China

Do you know the difference between innovation patent and utility model? Do you know the importance of trade secrets? Do you know that your tech solution is not the only asset you should protect?

Having a solid IP strategy when doing business in China is a crucial factor in the internationalization process for your business to succeed, as it protects your competitive advantage in the third market. Your company's IP represents an important financial and business asset, and the right IP strategy may result in increased revenue. A proactive preparation helps to prevent violations, and may allow easier enforcement in the case of an infringement.
Join the webinar to acquire a better understanding of the IP laws in China! The China IP SME Helpdesk Expert, Mr Elio de Tullio, will provide an overview of the different intellectual property rights and of the latest developments of IP laws, will share some useful tips for tech startups, and present case studies. Attendees will have to opportunity to ask any question on IP in China during the Q&A session.

The event is organised by Techcode and the China IP SME Helpdesk.
 
AGENDA
10:00 - Welcome remarks, introduction to TechCode and Z-Park, Mr. Emon Wang, VP Europe Techcode Accelerator
10:10 - China IP SME Helpdesk free services for European SMEs, Alessandra Capriglia, Project Manager, China IP SME Helpdesk
10:15 - IP protection in China for European Tech startups, Elio de Tullio, China IP SME Helpdesk IP Expert 
11:00 Q&A