IP Considerations during B2B meetings in China

European businesses can finally resume their activities to enter the Chinese market and their dialogue with Chinese counterparts in B2B meetings. How do you set up a strong IP strategy to protect your intellectual property before sharing sensitive information with potential Chinese business partners? As it's essential to understand the complexities of IP protection, the BCECC and the China IP SME Helpdesk will be organizing their training "IP Considerations during B2B meetings in China" on June 13, 2023 at 10:00 CET (16:00 CST).

Join us for valuable insights and practical guidance on IP considerations for businesses engaging in B2B meetings and collaborations in China from IP Expert Mr Reinout Van Malenstein. Learn more about China's IP landscape and the legal framework for IP protection, strategies for protecting IP during negotiations and collaborations with Chinese partners and case studies highlighting best practices. Ask all of your IP-related questions directly to the expert!

Agenda:

10:00-10:05: Opening words by Mr. Bernard Dewit, Chairman of the Belgian-Chinese Chamber of Commerce (BCECC) 

10:05-10:10: Introduction of the services of the China IP SME Helpdesk by Ms. Alessandra Capriglia, Project Manager of the China IP SME Helpdesk

10:10-10:50: "IP considerations during B2B meetings in China" by Mr. Reinout Von Malenstein, IP Expert of the China IP SME Helpdesk

10:50-11:05: Q&A session

11:05-11:15: Closing remarks by Mr. Bernard Dewit, Chairman of the Belgian-Chinese Chamber of Commerce (BCECC)