IP Assets Safeguarding: The Key to SMEs’ Competitiveness in the Fashion Industry

From emergent designers, innovative textile and fashion brands to manufacturing companies and circular and sustainable providers, the textile industry as a whole is called to understand the relevance of handling intellectual property matters globally. As the market globalisation era enables a worldwide competitiveness, it is imperative to understand how to efficiently handle the complexity of cross-border IP rights, arising from different legal frameworks and jurisdictional obstacles.

Effective and efficient business goals require more than ever an alignment with a strong IP strategy, which in simpler words could be translated into having a clear path to reach partners and consumers whilst capturing exclusivity over certain elements that enable this path and the defense of business interests.

In a bid to shed light on the dynamic interplay among innovation, competitiveness, internationalisation and economic growth, the International IP SME Helpdesks explore the Role of Intellectual Property in SMEs' Global Ventures.