Indian Cosmetics Industry: how can European SMEs protect their brand and innovation?

With a large young population and a growing middle class, India offers a huge market for European SMEs to explore. The Indian cosmetics market is worth 5.49 billion euros and is expected to be growing at 18-25% annually, tripling in size and reaching 17 billion euros by 2025.

With organized retail landscape (e-commerce), supply chain availability, skilled manpower, a large and growing domestic distribution channels and presence of raw materials, India is and will continue to be a leader in the cosmetics industry. Given the market size, the demographics, and cosmetic & luxury products landscape, intellectual property plays a vital role in protecting brands and products associated with it.

The session is organised by the Global Cosmetics Cluster-Europe and the India IP SME Helpdesk. It is mainly designed for European SMEs (interested in) doing business with/in India. The overall aim is to build capacity and ensure that SMEs can exploit business opportunities in the Indian market while being able to protect their brand and innovation and enforce their rights in case of counterfeiting.

The session will touch upon the following:

• Indian cosmetics industry – what are the market opportunities for European SMEs?
• Intellectual property in the value chain – from production, packaging to distribution: what kind of rights apply in India?
• Enforcement of your intellectual property rights in online and offline markets.
• Ad-hoc answers to your queries on doing business in/with India.

Registration is free of charge.

About Global Cosmetics Cluster-Europe: Coordinated by Cosmetic Valley, GCC.eu gathers 6 European clusters form the cosmetics industry. Co-funded by the COSME program of the European Union, GCC.eu provides actions to boost the internationalization of European SMEs and facilitate the access to new markets. A 24-month acceleration program dedicated to SMEs based on 4 actions: Market Intelligence, Capacity buildings (trainings, coaching…), international trade and partnership (btob missions, marketplace…), Fundings opportunities. https://globalcosmeticscluster.eu/