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Training and workshops

The impact of commercialisation strategies and benefits for SMEs investing in Africa: measuring the effect of IP practices

On 9 October 2023, a webinar outlining the business benefits of combining commercialisation and IP protection strategies in the African context will be organised by the Africa IP SME Helpdesk.

The combination of effective commercialisation strategies and strong IP practices can help SMEs in Africa enhance their competitiveness, drive innovation, and achieve sustainable growth in local and global markets. Properly protected IP assets can give SMEs a competitive edge by preventing competitors from copying their products, designs, or branding.

  • intellectual property | business management
  • Monday 9 October 2023, 10:00 - 11:00 (CEST)

Practical information

Monday 9 October 2023, 10:00 - 11:00 (CEST)