High-growth technology businesses (HTB) are key players in using intellectual assets to foster innovation. They are major drivers of economic growth and job creation. The High-growth technology business conference aims to support business decision makers in technology driven businesses (especially in SMEs) by sharing how intellectual property can support their business. Organised by the European Patent Academy of the European Patent Office (EPO) and the Licensing Executives Society (LES), it is planned as a virtual, free of charge conference held in one morning session. This conference is specially designed for business decision makers and associated IP professionals.
- intellectual property | business management | small and medium-sized enterprises
- Friday 15 March 2024, 09:00 - 12:30 (CET)
- Online only
- Live streaming available
Practical information
- When
- Friday 15 March 2024, 09:00 - 12:30 (CET)
- Where
- Online only
- Who should attend
- Business decision makers, research institutions involved in commercialisation (TTOs) and IP/business advisors, IP commercialisation experts in PATLIB centres, advisors, IP professionals and investors, incubators, incubees
- Languages
- English
- Website
- Event Website
- Entrance fee
- Free of charge
Description
Keynote lecture 1
Technology businesses powered by brands - Juergen Graner
Technology business leaders often miss the opportunity to build a brand and instead focus primarily on the technology enabling their business. This lecture will provide a deeper strategic understanding of brands and their added-value for technology businesses. It will also provide an overview of the different types of brand that are available to enhance the value of a business.
Keynote lecture 2 - David Ai
Focus on users for your high growth tech business
Most entrepreneurs believe they know the buyers of their technology well, but there are plenty of examples which show that this is often not the case. In this session we will cover typical mistakes and myths and show you how to truly focus on your customers. We will also explore the intricate relationship between customer focus and your business model, and your unique competitive advantages.
Keynote lecture 3 Audrey Yap
Manufacturing trends and IP strategies
The manufacturing sector has undergone significant stress. Understanding the key trends and knowing how to design an effective IP strategy that is aligned with these is crucial. This lecture touches on recent advances in analytics, digital twinning, industry 4.0 and the changes technology companies need to think about to be ready for their next phase of growth.
Keynote lecture 4 - Apiwat Thongprasert
An IP commercialisation case study
Two years after legal changes in Thailand similar to the US Bayh-Dole Act, this session examines the transformative impact through the lens of a university venture builder. Highlighting the pivotal role of the triple helix collaboration in integrating universities, government and business, the session shares experience and case studies on fuelling innovation and revolutionising a nation’s technological landscape.