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Training and workshops

How to protect your Intellectual Property Rights at trade fairs internationally? (Co-Organised by the INT-HDs x EEIA)

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1. Event Details:
Date: 20 June 2023
Time: 10:00 (CEST) / 15:00 (ICT)
Venue: Online

2. Programme Synopsis:
Trade fairs are becoming more and more complicated. It is a time for new ideas and technologies, but also for fraud and counterfeiting. The industry is constantly evolving, but it can be difficult to keep up with all the changes.

Hence, we are glad to invite you to attend our webinar on “How to protect your Intellectual Property Rights at trade fairs internationally?”, which will take place on 20 June 2023 at 10:00 (CEST)/ 15.00 (ICT).

The training will be conducted by IP experts from the International IP SME Helpdesks. Welcome remarks will be delivered by a Representative of the European Exhibition Industry Alliance (EEIA)/ European Major Exhibition Centres Association (EMECA) - Mr. Enrique Fontes, Legal Advisor.

During the training, our expert speakers will give you a thorough understanding of how important it is to protect your IP at trade fairs and what to do in case of infringement in the target market. You will hear about how best practices are developed, how to choose the right strategy, identify risks before they occur, and what EU businesses are doing right now to ensure their brands stay protected from counterfeiting activities during exhibitions or fairs worldwide.

3. Programme Content (Duration: 1.5 hours):




10:00 – 10:10 PM

(10 mins)

Opening + Housekeeping rules + Intro to the SEA IP SME Helpdesk services

Benoit Tardy - Moderator

SEA Helpdesk

10:10 – 10:20 AM

(10 mins)

Opening remark:

What is IP and why it’s important at trade fairs internationally?

Enrique Fontes

European Exhibition Industry Alliance (EEIA)

10:20 – 10:30 AM

(10 mins)

Basic IP strategy before attending trade fairs at the target markets

Girish Somwarpet Nagraj

India Helpdesk

10:30 – 10:40 AM

(10 mins)

IP concerns when attending trade fairs in the target markets

Cesar Elvira Fernandez

Latin America Helpdesk

10:40 – 10:50 AM

(10 mins)

What to do in case of infringement in the target markets?

Lisa Lu

China Helpdesk

10:50 – 11:05 AM

(15 mins)

Case studies

Benoit Tardy

SEA Helpdesk

11:05 – 11:25 AM

(20 mins)

Take away messages + Q&A

Moderator All Speakers

11:25 – 11:30 AM



  • intellectual property | business management
  • Tuesday 20 June 2023, 10:00 - 11:30 (CEST)
  • Live streaming available

Practical information

Tuesday 20 June 2023, 10:00 - 11:30 (CEST)
Starts on Tuesday 20 June 2023, 10:00 (CEST)
Visit our website here
International IP SME Helpdesks | European Exhibition Industry Alliance (EEIA)
Entrance fee
Free of charge