How to avoid common IP mistakes when doing business in China

Amid lifted travel restrictions, numerous SMEs remain hesitant to resume business travels to China. However, this cautious approach can potentially expose your company to heightened intellectual property (IP) risks.

The BCECC's and the China IP SME Helpdesk's webinar "How to avoid common IP mistakes when doing business in China" on February 27, 2024 at 10:00 CET (17:00 CST). addresses these concerns by focusing on the common IP challenges encountered by SMEs venturing into or managing their China operations remotely.

Fortify your IP strategy and acquire practical tips through case studies and expert advice on IP registration, optimizing collaboration with remote partners and distributors, market surveillance and IP enforcement.

Agenda:

10:00-10:05: Opening words by Mr. Bernard Dewit, Chairman of the BCECC
10:05-10:10: Introduction of the services of the China IP SME Helpdesk by Ms. Alessandra Capriglia, Project Manager of the China IP SME Helpdesk
10:10-10:50: “Mitigating IP risks – common IP mistakes to avoid when doing business in China” by Mr. Toby Mak, IP Expert of the China IP SME Helpdesk
10:50-11:05: Q&A session
11:05-11:15: Closing remarks by Ms. Alessandra Capriglia, Project Manager of the China IP SME Helpdesk