IP strategy is an integral part of corporate business strategy and IP management decisions can have a substantial impact on business performance. The "IP strategy and management" forum is a workshop that explores various interesting case studies of companies which use business principles and strategies to create value through their IP. It focuses on the numerous business aspects and opportunities of IP management relevant to high-growth technology companies.
- intellectual property | innovation | small and medium-sized enterprises
- Thursday 30 November 2023, 10:00 - 12:00 (CET)
- Online only
- Live streaming available
Practical information
- When
- Thursday 30 November 2023, 10:00 - 12:00 (CET)
- Where
- Online only
- Languages
- English
- Organisers
- European Patent Office | Licensing Executives Society International (LESI)
- Website
- Event Website
- Number of seats
- 450
- Entrance fee
- Free of charge
Description
Case study description
Our case study speaker, Thomas Nieraad (co-founder and Board Chair of Connect One Digital AG), is a market-oriented, hands-on entrepreneur with extensive global experience who believes in close collaboration between market and technical functions. He co-founded Connect One Digital AG, a provider of Internet of Things product-based customer interactions.
In his presentation, Thomas Nieraad explains how his company develops digital solutions for the food and beverage industry, amongst others, that unambiguously connect consumers and businesses through consumer products in real time. Using ID-based authorisation profiles, everyday objects become multidimensionally configurable and can be connected to any digital service or offering at any time. In this way, different service providers can channel their products via everyday objects ("things"), which users can then access directly, interactively and anonymously. This makes these objects more intelligent and usable, and opens up the way for companies and brands to communicate directly with consumers – to make an individual offer when it's needed most, to increase customer loyalty, to deepen customer insights and ultimately to improve business.
After the case study presentation, there will be an optional "meet-the-speakers" session.