Get to Know China: Challenges and Opportunities for Hungarian SMEs in the Chinese Market

In collaboration with the Hungarian Innovation Agency, the Embassy of Hungary in Beijing, and the EU SME Center, this conference aims to enhance the understanding of European small and medium-sized enterprises of the specificities of the Chinese market, preparing them for the potential challenges to be encountered and equipping them with the appropriate tool required to take advantage of its opportunities.

This event is designed to provide insights into the Chinese market with a focus on the food and beverage sector, helping EU SMEs navigate the complexities of exporting to China. With its growing middle class and relevant demand for high-quality imported food and beverage products, China presents a significant opportunity for European SMEs. However, doing business in China can be challenging due to cultural differences, regulatory requirements, and competition from domestic players.

To this end EU SME Centre organises a webinar aimed at training Hungarian SMEs in order to provide valuable information and practical advice to help succeed in this market by focusing on the commercial channels available, compliance to Chinese regulation and protection of IPR.