Exporting to China: European support for SMEs

Arti e Mestieri Expo 2024, taking place online between 4-5 July 2024, is Italy's first digital trade fair to include permanent e-commerce of Made in Italy to China. The event will feature exhibitions, training, meetings, and business matchmaking preparatory to e-commerce start-ups in China. Attending SMEs will have the opportunity to sell their products for 11 months on Chinese platforms with the help of the Vento d'Italia import system.

Business Matchmaking: matchmaking opportunities with Chinese B2B market partners (importers, distributors etc.)

Training: Training sessions with Italian and Chinese professionals on vertical issues relating to the Chinese market.

Conferences: Italian and Chinese institutional and private stakeholders discuss in themed roundtables.

The China IP SME Helpdesk, alongside the EU SME Center, will present the EU initiatives which support European SMEs exporting to China. The session is titled: "Exporting to China: European support for SMEs." The session is dedicated to the European perspective on the internationalisation of Italian SMEs towards the Chinese market and will explain how these two important projects can support your SME.

The EU SME Centre provides practical information, advice and training to help European SMEs grow in the Chinese market. The China IP SME Helpdesk advises European SMEs on IP protection and management in the Chinese market. Both initiatives offer their services completely free of charge.

During the session, representatives of the projects will explain the services available to facilitate SMEs' access to the Chinese market and present concrete case studies highlighting the success achieved by companies thanks to the support provided by the two projects.