WIPO Global IP perception survey 2023: Latin American and Caribbean states showed high awareness index scores

World Intellectual Property Organisation (WIPO) has published a groundbreaking survey that explores awareness and attitudes towards intellectual property (IP) rights. It stands out as the most comprehensive survey of its kind, drawing insights from 25,000 interviews conducted across 50 countries. It serves as a unique resource for policymakers, researchers, educators and others involved in promoting IP rights and raising IP awareness globally.

According to the survey results, IP awareness and perception vary by IP subject matter and also across and within regions. Consumers from Latin American and Caribbean have relatively higher awareness index scores and perception of IP regarding trademarks, designs and geographical indications (GI).

Overall, the outcomes from the global south are notably positive, reinforcing our belief that IP can be a powerful tool not just for industrialized countries, but also for developing and the least developed countries as well.  While individuals from all regions acknowledge the favourable contributions of IP to the economy, this feeling is particularly robust in the Asia-Pacific, Africa, and Latin America and the Caribbean regions.

The countries surveyed in Latin America and Caribbean regions are Argentina, Brazil, Chile, Colombia, Jamaica, Mexico, Panama, Peru, Trinidad and Tobago, Uruguay.