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News article | 5 July 2021

Use of cartoons in prepackaged products prohibited in Chile

Latin America

Following the modifications introduced to "la Norma de etiquetado para alimentos y bebidas no alcohólicas (NOM)" (Modification to the Labeling Standard for food and beverages non-alcoholic) in 2020, as of 1 April 2021 there are new obligations applicable to the labeling of food and non-alcoholic beverages in Chile.

The new modifications establish that the use of children's characters, cartoons, celebrities, athletes, pets, and interactive elements is prohibited (games or digital downloads) of prepackaged food and non-alcoholic beverages. 

The aim of these modifications banning animated characters in labeling, is to stop encouraging children to consume sugar-laden products, as well as explicitly telling consumers what they are consuming.

Would you like to know more about the new modifications affecting the labeling of your products in Chile?

To read more, please refer to Clarke Modet's website.

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