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News article29 January 2024European Innovation Council and SMEs Executive Agency1 min read

Uruguay adds new trade mark types for registration

Uruguay opens its doors to a broader spectrum of trade marks in response to the changing landscape of technology and digitalisation. From 1st March 2024, four non-traditional trade mark categories will be introduced in line with Resolution 18/2023 of the National Directorate of Industrial Property (DNPI).

Applicants will soon be able to register the following types of trade marks:

  • Pattern trade marks, consisting exclusively of regularly repeated elements.
  • Movement trade marks, which involves movement or changes in the position of the elements.
  • Position trade marks, characterised by the specific way in which the mark is placed on or affixed to the product.
  • Multimedia trade marks, which are a combination of image and sound, and may include words, figurative elements, labels, etc., alongside the image and sound.

Until March, the following non-traditional TMs can be registered in Uruguay: 3D/shape, colour position/combination, and sound marks. Soon 4 more categories will be registrable too.

It is important to note that in Uruguay, these trade marks will be protected under Trade mark Law No. 17011.




Publication date
29 January 2024
European Innovation Council and SMEs Executive Agency