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News article27 May 2024European Innovation Council and SMEs Executive Agency1 min read

Social media in Thailand: what brand owners need to know

Thailand does not have specific laws dedicated solely to governing brand protection or the sale of counterfeits on social media platforms. Instead, general laws such as the Trade Mark Act, the Criminal Code and the Computer-Related Crime Act are typically applied to issues relating to counterfeiting and IP infringement, including those occurring on social media platforms.