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News article6 December 20221 min read

New Infographic: Franchising in India

Franchising is a specific form of business model or contractual relationship wherein one company (franchisor) shares with or provides to another (franchisee) its business model and intellectual property including some of its confidential know-how, to distribute products or provide services under a shared brand name.

Being aware of the IP management aspects when engaging in this sort of venture is fundamental for the project's success.



Publication date
6 December 2022