Navigating IP Challenges Amid the Rise of Social Media

Social media platforms have revolutionised communication, connection, and information sharing. Despite the vast opportunities for engagement and expression that social media offers, it also presents numerous legal challenges, particularly related to intellectual property (IP) rights. These challenges encompass issues such as content ownership, digital rights management, and deep fakes. Therefore, it is crucial to understand these challenges and work towards achieving a balance between social media and IP rights. 

Nearly all social media content, whether it is a post on ‘X,’ a picture on Instagram, or a video on YouTube, involves the creation and use of IP. A crucial question from an IP perspective is, “Who owns this uploaded content?” Social media platforms undeniably provide a dynamic and engaging space for users and content creators to express themselves and share content with the public and their followers. However, such opportunities for expression are not unfettered and are bound by laws and regulations, including IP considerations.