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  • News article
  • 7 March 2025
  • European Innovation Council and SMEs Executive Agency
  • 1 min read

The Magic of Butterbear: The Branding & IP Secrets You Need to Know

In today’s business landscape, businesses are all about standing out. Whether it is a quirky logo, a catchy name, or a lovable character, branding plays a crucial role. Thanks to social media, what once took years to build can now go viral overnight. But with this rapid fame comes new challenges. While a strong brand may inspire many, it can also attract copycats eager to ride the wave of success.

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Publication date
7 March 2025
Author
European Innovation Council and SMEs Executive Agency