In today’s business landscape, businesses are all about standing out. Whether it is a quirky logo, a catchy name, or a lovable character, branding plays a crucial role. Thanks to social media, what once took years to build can now go viral overnight. But with this rapid fame comes new challenges. While a strong brand may inspire many, it can also attract copycats eager to ride the wave of success.
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Details
- Publication date
- 7 March 2025
- Author
- European Innovation Council and SMEs Executive Agency