Latin America in the 2023 WIPO Madrid System Review

The World Intellectual Property Organization (WIPO) has published its annual review of the Madrid System. Although Latin America and the Caribbean represented only 1% of the top trade mark applicants in the system, some countries in the region showed remarkable performance.

In 2023, Brazil, Colombia and Mexico were among the top 10 middle-income countries designated for agricultural services, research, and technology. In addition, Mexico recorded a growth rate of 7.9% with 11,267 designations, while Brazil had 10,157 designations.

Even though applicants from Latin America and the Caribbean represent a small fraction of the total, the continued increase in designations and participation in key sectors indicates a positive trend toward greater acceptance and recognition of Latin American trade marks in the global market.