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News article3 July 2023European Innovation Council and SMEs Executive Agency1 min read

Kangra Tea Registered for GI Tag with European Union

Himachal Pradesh's Kangra tea, known for quality, unique aroma, and a tinge of fruity flavor, has been registered as a protected Geographical Indication (GI) with the European Union (EU). With the GI tag, Kangra tea's quality, genuineness, and reputation will be officially recognized in the European markets. This recognition will boost the tea's image as a unique and premium product, setting it apart from other teas in the market.

Tea producers in areas like Palampur, Baijnath, Kangra, and Dharamshala in Kangra district, Jogindernagar of Mandi district, and Bhattiyat area of Chamba district will experience the positive effects of increased sales. The economic benefits will ripple through the local communities, providing better livelihoods for tea growers and supporting the local tea industry.