Over the last years, India has registered more than 400 Geographical Indications (GIs) and is now planning to give them the visibility they deserve. The Department for Promotion of Industry and Internal Trade has launched a multi-media campaign to promote GI-protected products such as the Mysore Silk and the Kashmir Walnut in India and beyond.
The Ministry aims to involve one or more renowned multi-media agencies to develop multiple promotional campaigns to give visibility to a wide range of GI-protected products in India. These campaigns will not only untap the commercial value of all these products but will attract new operators into protecting their products via this system.
“Awareness and communication programmes help to ensure that relevant information reaches the right person at the right time, attracts the attention of the users, creates awareness about issues, and finally influences the behaviour of all concerned in the desired direction,” the Ministry said.
India has established a solid and easy-to-follow process for GI registration since “India’s Geographical Indications of Goods Act” entered into force in 2003, granting protection against any person or company that would aim to take unfair advantage of the rightsholder’s reputation by distributing similar items under an identical or similar name for a period of 10 years.
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- Publication date
- 3 October 2022