After a number of years of commercializing the branded products, many trademark owners wish to refresh the look of their brands by modifying certain elements to make the mark more noticeable and approachable to the general public. Most of them believe that because they have registered a trademark, they are free to use it in whatever way they choose. This simplistic way of thinking results from a neglect for or insufficient understanding of the intellectual property requirements, which cost the trademark owner a hefty price.
- Publication date
- 27 October 2022