How to protect well-known marks in Myanmar

In this article, we unravel the ins and outs of well-known marks in Myanmar and how they are being determined.

Previously, well-known marks were not fully protected in Myanmar and there were no criteria to determine whether a mark is well-known even though it was recognised under the Common Law system. This changed once the new Trade Mark Law (TML) was enforced on 1 April 2023, granting trademark owners comprehensive rights to maintain the exclusivity of their marks and protect their brand reputation. This extends to well-known marks.