EUIPO's Short Film "IPdentical" Wins First Prize at Lens Awards 2022

The short movie "IPdentical: Imagine a world without creativity" produced by the European Union Intellectual Property Office (EUIPO) to raise awareness of the value of IP was awarded the first prize for best use of video from the public sector at the Lens Awards 2022. The Lens Awards bring agencies and organisations together to celebrate creativity and innovation in corporate film, storytelling, and visual communications. The award is granted in four main categories: Business purpose, style, strategy and best use of video by sector.

IPdentical tells the story of a young girl who lives in a retro-futuristic dystopia where intellectual property does not exist: no creativity, no research and development, no innovation and no diversity. The film impressed the jury with its impactful concept providing a clear motivation for understanding and respecting IP.