EU Commission's new Handbook on the food and beverage market entry in Mexico

The EU Commission has just published an update on its document "The food and beverage market handbook, Mexico: a practical guide to the market in Mexico for European agri-food products and products with geographical indications". This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the Mexican market.

In accordance with this handbook, the modernised EU-Mexico Trade Agreement will improve the protection in Mexico of intellectual property owned by EU companies. This includes making it illegal in Mexico to sell imitations of protected EU Geographical Indications, such as Champagne, Parma ham and Balsamic Vinegar from Modena.

EU SMEs must bear in mind that under Mexican rules, companies are advised to register a trade mark to protect their brands. A trade mark must hence be used by its owner, the licensee, or the franchisee of record, or it may be subject to an action of cancellation due to non-use.

To read the whole document, please refer to the EU Publications Office.

Other documents published before cover Peru, and Colombia.