Earth Day: why brands are struggling to register green marks in Southeast Asia

Every year, on 22 April, international Earth Day aims to drive renewed energy, enthusiasm and commitment towards the global environmental movement. Green trademarks are one way for companies to highlight their individual sustainability commitments. But they can be difficult to register. In this guest article, representatives from Rouse’s IP practices in Cambodia, Indonesia, the Philippines, Thailand and Vietnam explore the challenges of registering and using green marks in Southeast Asia.