Court Decision on The Back of A Levi’s Jeans Pocket

One of the most important principles for trademark registration in Thailand and in many other countries such as China, Taiwan and Japan is, the mark must not be identical with or similar to other registered marks (according to the “first-to-file" rule). If your mark is identical with or similar to another person’s registered mark and could confuse or mislead the public as to the owner or origin of the goods, that mark will not be able to be registered in Thailand. Generally speaking, it cannot be protected according to Thai Trademark Law.