TV game shows play an important role in the Vietnamese entertainment industry, as in the global market. Many well-known game shows from other countries have been franchised or licensed for broadcast in Vietnam, including Who Wants to Be a Millionaire? Vietnam’s Got Talent, and The Voice, drawing large audiences and generating billions of VND from commercialized activities. Other popular shows have been developed domestically—some wholly original, but many bearing a heavy resemblance to existing shows from other markets, with similar gameplay, similar sets, and even similar names.
- Publication date
- 30 May 2022