Ambassador of the Month: Christina Deyl

Every month, European IP Helpdesk team introduces you a member of our regional intellectual property (IP) Ambassadors who put all our resources at your disposal, thus supporting your IP inquiries in your own language.

This month we are delighted to introduce Christina Deyl from Hessen Trade & Invest GmbH, Germany, who has been supporting regional small and medium enterprises (SMEs) for more than 15 years. As Internationalization Advisor, her primary responsibility is to support local SMEs, startups, or research institutions in expanding internationally and improving their competitiveness.

According to Christina, one of the current “hot” topics and questions related to IP in Germany is that SMEs and startups are often not aware of the importance of IP for their business success and for being competitive enough to master all the current crises.

Full interview is accessible here.