In the midst of a pandemic that has throttled China’s economy, internet shopping has thrived. The clearest example of this is the final Gross Merchandise Volume (GMV) for the 11.11.2020 Online Shopping Event, which this year has been $74.1 billion. Projections show that this trend will continue in the mid-term, with the market size of China’s e-commerce live streaming expected to grow annually by 43% in the next 4 years.
How can European SMEs penetrate China’s massive e-commerce market?
What are the main challenges in terms of IPR for companies looking to enter this market?
How can brands advertise through new marketing tools such as live streaming?
How can SMEs make informed choices on which major Chinese e-commerce platform best suits their needs?
The EU SME Centre and the European Chamber of Commerce in China are pleased to invite you to our next Working Group Meeting, where Mr. Matias Zubimendi from China IPR SME Helpdesk, Ms. Daphne Tuijn from Chaoly and WebshopinChina, and Ms. Grace Yu from Daxue Consulting will explore different aspects of operating in the Chinese E-commerce ecosystem by looking into IP considerations, marketing tools and e-commerce platforms.
- intellectual property
- Monday 14 December 2020, 16:00 - 18:00 (CET)
- Live streaming available
The meeting will take place offline at the European Chamber Beijing and Shanghai offices on the 14th December from 16:30-18:00.
Online access will be offered to members not able to attend in person.
16:00-16:30: Registration and networking (offline)
16:30-16:40: Opening remarks
16:40-17:30: Panel discussion
17:30-18:00: Q&A session