Webinar | Practical IP Protection Strategies in China

Intellectual Property (IP) constitutes an important business asset for SMEs as it provides you with comparative advantage over competitors and protects your innovations from copycats, paving the way for successful business undertakings in China. It is important to have fundamental knowledge about IP and a solid understanding of how to exploit it as your business asset to not make mistakes that could potentially end your business endeavor in China’s market.

During this webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk will provide an overview of IP protection in China and offer expert tips on how to design a comprehensive IP strategy for China’s market. The following topics will be discussed in detail:

• Why is it important to protect your IP?
• Overview of the main types of IP (trade marks, patents, copyrights, trade secrets)
• New developments in China’s IP system and the new Patent Law
• Costs of IP protection
• What to do in case of an infringement and how to get your IP back?

During his presentation, Mr. Zubimendi will provide practical case studies and answer your questions.