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Training and workshops

IP Protection in Digital Economy

German Chamber of Commerce South & Southwest China Chapter and China IP SME Helpdesk jointly organize a webinar on “IP Protection in Digital Economy”.

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ip in digital economy
IP Protection in Digital Economy

Recent years have seen the increasing digital transformation of businesses resulting in the success of e-commerce platforms as new market places, fast-paced growth in the AI-related industries and big-data analysis as well as digitalisation of production, distribution and delivery processes. Intellectual property (IP) is a crucial element of digital economy as it drives innovation and provides SMEs with comparative advantage over competitors and increases trust in SMEs’ products or services. 

While digital economy gives rise to new IP risks such online infringements and misappropriation of valuable information via hacking, it also provides new solutions for IP protection such as the use of blockchain technologies and sophisticated notice and take-down systems on e-commerce platforms. In terms of IP enforcement, internet courts have really been speeding up the enforcement procedures. 

To be successful in digital economy, SMEs should focus on protecting their IP by adopting a comprehensive IP strategy taking into account the needs of digital economy. 

During this webinar, Mr. Matias Zubimendi, IP Business Advisor at China IP SME Helpdesk will focus on IP protection and enforcement on e-commerce platformsthe protection of AI-intensive technologies, protection of databases and the use of blockchain technologies. He will also explain how the newly-established internet courts work and how SMEs can bring their case to these courts. 

The webinar will end with a Q&A session where attendees can raise their questions and interact with the speaker.


15:00 - 15:05 Opening remarks 

15:05 - 15:10 Introduction of China IP SME Helpdesk

15:10 - 15:50 Presentation on IP protection in digital economy by Mr. Matias Zubimendi

15:50 - 16:00 Q&A Session and closing remarks