E-commerce has become something more than a complement to traditional shopping. Its upward trend has attracted new buyers and sellers, with the risks that this implies.
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Description
E-commerce has become something more than a complement to traditional shopping. Its upward trend has attracted new buyers and sellers, with the risks that this implies.
Having your creations protected to defend yourself from dishonest and infringing competitors and counterfeiting -so that the end customer is not confused and your prestige undermined- is necessary to survive in an environment as competitive as Amazon, Alibaba, MercadoLibre or Flipkart.
Join us in the webinar organized by the EU COSME-co-funded BRILLIANT project, in collaboration with the International IP SME Heldpesk, addressed to EU SMEs that are operating in China, Latin America, India and South-East Asia (or are willing to do so), and discover the keys to operate safely, knowing the Intellectual Property policies of the main platforms and how to get the best out of them so that your clients receive only what you want to offer them.