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Training and workshops

Get ready for the show - how to prepare for upcoming trade fairs in China

Participating in trade fairs is a common and regular business activity for many companies. It provides opportunities to showcase their latest products and services, to verify the state of competition in their industries, to learn of the recent market

  • Intellectual property | International trade
  • -

Practical information

Entrance fee
not applicable


EU SME Trade Fair
Get Ready for the Show

To fully reap the benefits fairs have to offer, companies must be aware of the risks associated with exhibiting, such as an inadequate preparation for the event and poor follow up, an incomplete plan for IPR protection, or even the wrong selection of the exhibition to attend. Considering the costs associated with participating in trade fairs in China, it is crucial that SMEs become aware of these risks and respond accordingly through the implementation of dedicated strategies.

The workshop developed jointly by the EU SME Centre and the China IP SME Helpdesk has the objective of giving SMEs practical advise on what to keep in mind when attending trade fairs in China in the post-Covid era while sharing best practices.


10:00 – 10:10: Opening speech

Presentation of the EU SME Centre and the speaker

10:10 – 11:30: How to Prepare for a Trade Fair in China: before, during and after

─ Analysis of the impact of Covid-19 on trade fair preparation in China

─ What to do in preparation for a trade fair in China?

─ Trade fair selection: methodology and strategy

─ Practical tips for attending and exhibiting in a trade fair in China

─ China trade fairs schedule for 2022

11:30 – 12:00: How to Protect Your Intellectual Property at Trade Fairs

─ Key protection measures SMEs can take before attending trade fairs in China

─ Collecting evidence of IP infringements

12:00 – 12:15: Closing remarks and Q&A