EU - Webinar: Effective IP and Outreach Strategies Help Increase the Impact of Research and Innovation

Time: 10:30 am - 12:00 pm (Central European Time; UTC+1) - the webinar session will open 15 minutes before the official start

Speaker: Joerg Scherer, Stephanie Weber

Level of Expertise: Entry

Language: English

This webinar will put a particular spotlight on the role of communication, dissemination and exploitation in maximising the impact of Horizon Europe projects. It aims to clarify the terminology by illustrating the differences between the three concepts, and to point out the areas they have in common. Participants will also get an overview on key practical steps to take and consider when elaborating a sound outreach and exploitation strategy. In this regard, central aspects related to IP and innovation management will also be addressed, since they are significantly interwoven with the subject. However, please note that this webinar is complementary to other training sessions offered by the team that specifically address exploitation and IP management issues under Horizon Europe.

Learning Objectives

After the training, participants should be able to answer the following main questions:

• Why should applicants/beneficiaries of Horizon Europe projects care about communication, dissemination and exploitation?
• What are central definitions and concepts related to communication, dissemination and exploitation in Horizon Europe? What are the distinctions, and how do they relate?
• When do communication, dissemination and exploitation come into play?
• What role does IP and innovation management play in this context?
• What are the central IP aspects to be considered?
• What are the central steps in setting up a communication, dissemination and exploitation strategy?
• What are relevant and effective tools?

Duration: 45 minutes (presentation) + 15 minutes (Q&As)

Assistance: For any technical assistance or questions, please contact the training team at: training@iprhelpdesk.eu