For centuries, humans have relied on plant breeding for improving crops to achieve the needs and desires of humankind. Plant breeding can help growers achieve higher yields, even in smaller growing areas.
Breeding also contributes to sustainable production by improving plant health and drought resistance. Yet, the development of plant novelties requires considerable investments by breeders. IP Protection provides breeders with an incentive to continue developing new varieties, which benefit the green value chain and society.
- Intellectual property | Plant breeding | Plant variety right
- Live streaming available
- Live stream
- Online link
- Online time
- Number of seats
- Entrance fee
- The webinar will be offered free of charge.
Host: European IP Helpdesk & CIOPORA
Speaker: Enriqueta Molina (Santamarina y Steta, Mexico)
Designed for growers and propagators, the webinar will provide participants with tools to get a better general understanding of Plant Variety Protection and how it benefits all players in the green supply chain. In particular, the webinar will touch upon the principles of Plant Variety Rights and the awareness of IP liability, providing guarantees for fair business practices in the green sector.
Duration: 60 minutes (presentation) + 15 minutes (Q&A)
Fee: The webinar will be offered free of charge.