The cream of the crop: Exporting dairy to China

The EU SME Centre, in cooperation with the Embassy of the Slovak Republic in China, the Embassy of the Czech Republic in China, the Ministry of Agriculture and Rural Development of the Slovak Republic, and the State Veterinary and Food Administration of the Slovak Republic, is organising a free webinar to provide European SMEs with practical information and guidance on how to export dairy products to the Chinese market.. 

The IP Business Advisor at China IP SME Helpdesk has been invited to give a presentation on “IP Protection in China for the Dairy Industry”. 

Speaker: 

Ms. Lisa Lu, the IP Business Advisor at China IP SME Helpdesk 

Ms. Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition. During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English. 

Agenda 

16:00 – 16:10  Words of welcome 

Introduction by the EU SME Centre, the Embassy of the Slovak Republic in China, and the Embassy of the Czech Republic in China 

16:10 – 17:00  Keynote presentation on the dairy market and its regulations in China 

Rubén Martínez Gómez, EIBENS Project Manager, Market Intelligence Dept. 

Lydia Ye, EIBENS Market Intelligence Team Member 

17:00 – 17:20  IP Protection in China for the Dairy Industry 

Lisa Lu, IP Business Advisor, China IP SME Helpdesk 

17:20 – 17:35  Experience sharing and best practices from a Czech dairy company active in China 

17:35 – 17:50  Q&A session and concluding remarks