Fact Sheet: Trademark Management
Registration is only the first step on the long journey of brand building and trademark protection. With this fact sheet we will guide you through the essential actions to secure your trademark rights after registration. Whether you are an emerging startup or an established business, protecting your brand is not just a choice; it is a strategic necessity in today‘s competitive marketplace. From vigilant monitoring to international expansion and beyond, we will explore the practical steps to ensure your brand‘s continued success.
Infographic: Brand Monitoring
Once registered, a trademark needs to be proactively managed and monitored to defend it and deal with potential infringement or unauthorised use. This infographic looks at key activities and recommendations related to brand monitoring, helping you protect your brand and reputation.