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Ambassadors - May 2021: Estrella Alcón, Spain

Each month we introduce you to a member of our Ambassador team. This month: Estrella Alcón from IVACE - Instituto Valenciano de Competitividad Empresarial, Spain, who has been part of the team since 2013.

Estrella Alcon
Estrella Alcón, IVACE - Instituto Valenciano de Competitividad Empresarial
Phone: +34 961209691

Could you briefly describe your core expertise and field of activity within the Enterprise Europe Network? What are key services you offer to your clients?

Within the EEN, I belong to the EEN Seimed consortium (regions of Valencia and Murcia in the Spanish Mediterranean).

In regards to intellectual property (IP) I offer advice on this subject to companies that want to internationalise. I help them to identify the intellectual property assets they have, inform them about the procedure of IP rights protection in other countries, about what to take into account when signing collaboration agreements with other companies, or give them information on technology transfers. I can also carry out searches for registered patents.


What does it mean to you to be a European IP Helpdesk Ambassador? And what do you like most about it?

Since 2013, I have been an Ambassador of the EU IP Helpdesk because it is very important to be part of a strong network of IP specialists. Plus, we have access to all the latest information and publications offered by the European IP Helpdesk, which we may use for the benefit of our local companies.

And above all, meeting and collaborating with European IP experts, such as my fellow Ambassadors, is an opportunity I would not have if I did not belong to the European IP Helpdesk Ambassador community.


How would you describe the internal interaction and cooperation with your Enterprise Europe Network colleagues?

When all the Ambassadors meet, I learn a lot: new ways of working with the companies, new projects and new communication ideas. In addition, jointly with the other Spanish ambassadors (Monica, Pedro and Björn), we have created a collaborative network, carrying out common activities every year within the framework of the European IP Helpdesk services. I think, we are a very active group.


In your opinion, what are current “hot” topics and questions related to Intellectual Property (IP) in your region/country?

At this time of health crisis, companies are targeting international markets because domestic consumption has declined, so they must learn how to protect their IP rights before going abroad.

Moreover, as Spanish companies strive to invest in innovation, they must learn more about Technology Transfer in both directions: to benefit from the innovative products and services they produce, and to acquire those that will help them to grow their business faster.


What are major challenges SMEs face with regard to IP? And what kind of support is needed, you think?

I think that it is necessary to explain the great economic value to the companies that intangible assets represent to the total value of the company. And to help them to identify these assets, to put a value on them, and to learn how to obtain economic benefits from their innovative efforts.

It is very important that we inform our clients about how to buy or license IP rights, help them to use databases to analyse the freedom to operate, inform them on what measures they should take care of before presenting their products to fairs etc. In short, to be with the companies at all stages of their business growth.