Details
- Publication date
- 20 April 2021
- Author
- European Innovation Council and SMEs Executive Agency
- Country
- China
- Publication type
- Case study
Description
A Hungarian rosé winemaker decided to internationalise his business and enter China’s market. Over the past seven years his small family business had grown, so the SME now enjoyed a solid presence at various European markets and entering China seemed like a logical next step and an attractive market due to its size and rising appetite for wine. After extensive market research and gaining expertise on how to internationalise sales, the businessman was confident of this next step.
Files
Case study - Additional Layer of Protection with Copyright Registration