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Publication date
20 April 2021
Author
European Innovation Council and SMEs Executive Agency
Country
China
Publication type
  • Case study

Description

A Hungarian rosé winemaker decided to internationalise his business and enter China’s market. Over the past seven years his small family business had grown, so the SME now enjoyed a solid presence at various European markets and entering China seemed like a logical next step and an attractive market due to its size and rising appetite for wine. After extensive market research and gaining expertise on how to internationalise sales, the businessman was confident of this next step.

Files

20 APRIL 2021
Case study - Additional Layer of Protection with Copyright Registration