Firm: LexOrient
Email: admin
lexorient [dot] com (admin[at]lexorient[dot]com)
---
Avoiding loss of control over a brand and complications in distribution or sales negotiations is essential when entering the Chinese market. This is the gap Aglaya addresses by combining branding strategy with intellectual property protection at an early stage.
Fluent in Mandarin Chinese (HSK 5), Aglaya has been dedicated to China since 2013. With a background in International Relations and professional experience across different industries and countries — including managing quality projects for BMW in China — she spent seven years at ClarkeModet, focusing on the Chinese market and advising on China-related intellectual property strategies.
Also fluent in Spanish, English, French, and German, Aglaya focuses on the link between branding and IP in the early stages of market entry. Through LexOrient, she supports companies in implementing a double protection strategy, ensuring trademarks are secured in both English and Chinese before marketing investments or commercial agreements are established.
Her approach helps businesses reduce legal risks and build a sustainable and commercially secure presence in China.