The South-East Asia IP SME Helpdesk supports European Union (EU) and COSME small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
About us
Find more information about our team, our IP experts, partners, and frequently asked questions (FAQ)
Helpline
The South-East Asia IP SME Helpdesk is there to help you. Leave your question in the webform, contact us by phone or by e-mail and you will receive a response within 3 working days.
IP Tools
IP Helpdesk tools are free services designed to guide EU SMEs in IP related cost management and to assess IP management readiness and maturity.
Managing IP in South-East Asia
IP can be complex and difficult to understand. Use the links here to get an introduction to the various aspects of doing business that are closely linked to intellectual property.
Contacts
E-mail: question@southeastasia-iprhelpdesk.eu
Phone numbers:
Europe (Belgium): +32 2 663 30 51
South-East Asia (Vietnam): +84 28 38 25 81 16
Postal address:
South-East Asia IP SME Helpdesk
- European office: Place Communale d’Auderghem 8, Brussels, Belgium
- Deutsches Haus Ho Chi Minh City – 5th Floor, 33 Le Duan Blvd., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
News Listing
20 Years of Patent Law in Cambodia: Milestones and Future Outlook
Last month marked the 20th anniversary of the Cambodian patent system. Such major milestones are an opportunity to look back on how the law and practice have developed, and discuss what changes we might expect in the decades to come.

Samsung wins “S10” trade mark lawsuit – The General Court ruling about Gourmet
This week in the news, Samsung won a trade mark lawsuit about its “S10” name and a recent case law from the General Court.

Crocs, the informed user and the overall impression
This month, we focus on a recent design case involving the famous Crocs brand.

MoU signed between INPI Brazil and DKPTO
The Danish Patent and Trademark Office (DKPTO) and the Brazilian National Institute of Industrial Property (INPI) have just signed a Memorandum of Understanding for a new start phase of bilateral cooperation in Intellectual Property between the two entities.
Out Now: New IP Special "Knowledge Valorisation in R&I Collaborations"
European IP Helpdesk team has just published a new thematic package focusing on “Knowledge Valorisation in R&I Collaborations” It includes a variety of helpful resources that explore the valorisation of research results and scientific knowledge in further detail.

EU and Chile comprehensive and updated protection for wines and spirits’ names
Both EU and Chile have just modernised their agreements on wines and on spirits and aromatized wines, which enhances bilateral trade of these products playing a key role in agricultural trade for both parties that will benefit from reciprocal protection.
EC Publishes: Recommendations on Code of Practice on the Management of Intellectual Assets and on Standardisation
The Commission has recently published a Recommendation on a Code of practice on the management of intellectual asset for knowledge valorisation a Recommendation on a Code of practice on Standardisation.

Burberry - Frida Khalo
In this week's news, two decisions from EUIPO on registration and opposition.
EUIPO Released an Updated Study Analysing Green EU Trade Mark Filings
European Union Intellectual Property Office (EUIPO) has recently released an update of an earlier study that analyses green EU trade marks (EUTMs).
Enforcement of Myanmar’s 2019 Trademark Law Announced
On March 9, 2023, Myanmar’s Intellectual Property Department (IPD) informed the country’s certified trademark representatives that the Trademark Law enacted in 2019 is set be enforced on April 1, 2023. A written notification about the effective date of the Trademark Law is expected soon.