
In recent years, Artificial Intelligence (“AI”) has become a part of the tools that European and SMP SMEs use every day, from recommendation engines and chatbots to computer vision quality control and generative systems that draft or illustrate content.

Utility models (UM) are designed to protect functional innovations and incremental advances made on an existing technology. Such innovations must be new but may not involve the level of inventiveness necessary to register an invention patent.

SEA has seen rapid growth in its consumer market, particularly for beauty, personal care, and health products. It is now viewed as a key future market for the global cosmetic industry.
This guide provides SMEs with a concise and easy to understand overview of the international design registration process via the Hague System, highlighting the important aspects SMEs need to consider relating to international designs.

Embark on a strategic journey into new markets with our Guide to 'Top 20 IP considerations when entering a new market'. The guide equips businesses with essential insights for protecting their IP and maximising their success in South-East Asia.

Explore our comprehensive 'Guide to patent protection in South-East Asia': covering patent basics, registration processes, and enforcement mechanisms across South-East Asia, it’s the key to safeguarding your inventions effectively in the region.

Explore our comprehensive guide to 'Patent Cooperation Treaty (PCT)' which provides an overview of the two phases of the PCT application procedure and outlines the costs and requirements of the national phase in South-East Asia, China, India and Latin America.

Explore our comprehensive 'Guide to Administrative Actions in South-East Asia'. IP enforcement framework across South-East Asia differs from jurisdiction to jurisdiction. The guide equips businesses with essential insights about administrative actions for protecting their IP in South-East Asia.

This guide provides an overview of Intellectual Property (IP) protection strategy for EU SMEs specifically on how to be ready before, during and after a trade fair or exhibition in China, South-East Asia and Latin-America.

Explore our guide 'How to internationally protect your trademark through the Madrid system?'. This guide provides an overview of the steps to take to protect your trademark across South-East Asia, China, India and Latin America in a cost effective way using the Madrid system.

Explore our comprehensive 'Guide to 'Intellectual Property in Artificial Intelligence technologies in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the AI industry effectively.

Explore our comprehensive Guide to 'IP protection in the gaming industry in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the gaming industry effectively.

Explore our comprehensive Guide to 'IP considerations in the ICT industry in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the ICT industry effectively.

Embark on a strategic journey into new markets with our Guide to 'Using contracts to protect your intellectual property'. The guide equips businesses with essential insights for protecting their IP with contracts and maximising their success in South-East Asia.

Explore our comprehensive 'Guide to alternative dispute resolution (ADR) in South-East Asia'. ADR refers to a range of procedures that are used to resolve disputes as an alternative to going to trial in court. Check our guide on ADR to know your options.

Explore our comprehensive 'Guide to Software protection in South-East Asia': covering IP basics related to software, licensing mechanisms, and case studies across South-East Asia, it’s the key to safeguarding your software effectively.

Discover our comprehensive Guide 'How to secure effective evidence of IP infringement in South-East Asia'. This guide offers essential strategies for European SMEs about gathering evidence to enforce their IP in the countries where infringement takes place.

Unlock the potential of accelerating patent registration in South-East Asia with our guide 'How to guide for ASPEC patent filings'. Follow step-by-step guidance for the effective use of the regional programme, ensuring comprehensive coverage and safeguarding your inventions across borders.

Explore our comprehensive Guide to 'Finding the Right Lawyer' which offers guidance to help European businesses select the right IP lawyer for effectively protecting and enforcing their IP while doing business in or with South-East Asia.

Embark on a strategic journey into new markets with our Guide to 'Protection of online IPR in South-East Asia'. The guide equips businesses with essential insights for protecting their online IPR and maximising their success in South-East Asia.

Explore our comprehensive Guide to 'Protecting your IP at trade fairs in SEA'. The guide equips businesses with essential insights for protecting their IP at trade fairs and maximising their success in South-East Asia.

Explore our comprehensive Guide to 'IP considerations in the textile industry in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the textile industry effectively.

Explore our Guide to 'IP considerations in fashion, design and lifestyle industry'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the industry effectively.

Explore our comprehensive Guide to 'IP considerations for the food and beverage industry'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the food and beverage industry effectively.

Explore our comprehensive Guide to 'IP considerations for the creative industries in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the key to safeguarding your creations effectively.

Explore our comprehensive 'Guide to IP considerations for the automotive industry in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the automotive industry effectively.

Explore our comprehensive 'Guide for research & development (R&D) activities in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the R&D industry effectively.

Explore our comprehensive Guide to 'IPR enforcement in South-East Asia'. Addressing IP infringement requires careful vigilance and proactive monitoring from European SMEs. The guide equips businesses with insights about IPR enforcement avenues in the region.

Explore our comprehensive Guide to 'IP considerations for the manufacturing industry in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the manufacturing industry effectively.

Embark on a strategic journey into new markets with our Guide to 'IP audit check-list'. This simple ‘self audit kit’ aims to make European SMEs aware of the IP they already hold and how it can provide economic advantage to them in South-East Asia.

Explore our comprehensive Guide to 'Intellectual Property and the ASEAN Economic Community (AEC)'. The guide equips businesses with essential insights into the AEC and IP, maximising their success in South-East Asia.

Explore our comprehensive 'Guide to trade secrets protection in South-East Asia': covering trade secret basics and tips across South-East Asia, it’s the key to safeguarding your assets effectively in the region.

Explore our comprehensive 'Guide to industrial designs protection in South-East Asia': covering industrial design basics, registration processes, and enforcement mechanisms across South-East Asia, it’s the key to safeguarding your designs effectively.

Explore our comprehensive 'Guide to copyright protection in South-East Asia': covering copyright basics, registration processes, and enforcement mechanisms across South-East Asia, it’s the key to safeguarding your copyrights effectively.

Embark on a strategic journey into new markets with our 'Guide for partnering and matchmaking events in South-East Asia'. The guide equips businesses with strategic recommendations for IP protection when developing partnership in South-East Asia.

Explore our comprehensive guide to 'Patent Cooperation Treaty (PCT)' which provides an overview of the two phases of the PCT application procedure and outlines the costs and requirements of the national phase in South-East Asia, China, India and Latin America.

A trade mark is a sign used by a person or a company in the course of business or trade to distinguish its goods or services from those of other traders.

An industrial design constitutes the ornamental or aesthetic aspect of an article. It may consist of three dimensional features, such as the shape of an article, or two dimensional features, such as patterns, lines or color.

Explore our comprehensive Guide to 'IP protection in South-East Asia for the smart cities industry'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the sector effectively.

Explore our comprehensive Guide to 'IP protection in South-East Asia for the financial technologies industry'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the industry effectively.

Explore our comprehensive 'Guide to geographical indications (GIs) protection in South-East Asia': covering GI basics, registration processes, and enforcement mechanisms across South-East Asia, it’s the key to safeguarding your GIs effectively.

Explore our comprehensive 'Guide to trademark protection in South-East Asia': covering trademark basics, registration processes, and enforcement mechanisms across South-East Asia. It's the key to safeguarding your assets effectively in the region.

Explore our comprehensive Guide 'How to remove counterfeit goods from e-commerce sites in South-East Asia'. The guide equips businesses with essential insights for their IP enforcement and maximising their success in South-East Asia.

Embark on a strategic journey into new markets with our 'Guide to Transfer of technology to South-East Asia'. The guide equips businesses with step by step instructions to protect their IP when transferring technology, maximising their success in South-East Asia.

Explore our comprehensive 'Guide to IP considerations for the cleantech industry in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the cleantech industry effectively.

Explore our comprehensive Guide to 'IP considerations in ICT industry in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the ICT industry effectively.

Explore our comprehensive Guide to 'IP considerations in the medical device & healthcare industry in South-East Asia'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the industry effectively.