Name: Lyu, Pei
Firm: GEN Law Firm
Ms. LYU is a senior associate at Beijing office of GEN Law Firm. She is extensively involved in both contentious and non-contentious matters, involving trademark and unfair competition infringement disputes, trade secret infringement disputes, commercial licensing, as well as portfolio strategy, management and prosecution. She is a frequent contributor of IP case and policy updates for World Trademark Review, Managing IP and other IP platforms and institutions. She is named IP Rising Star 2019 by Managing IP and 2020 LEGALBAND 30 Under 30. Ms. LYU received her bachelor’s degree from Renmin University of China Law School and LL.M from Cornell Law School. She is admitted to Chinese Bar and State Bar of New York.