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The China IP SME Helpdesk organises various webinars, often in cooperation with one of our partners. Please find a list of upcoming webinars below. Are you interested in organising a webinar with us, please contact us.

China - Upcoming events

Past webinars

Helpdesk webinars feature a presentation and Q&A session with a China intellectual property and business expert. Click below to listen to the recordings of our past webinars.

List of past webinars:

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The Common Mistake SMEs Make in China

The Czech Chamber of Commerce Shanghai officce and China IP SME Helpdesk jointly organized a training focused on the common mistake SMEs make in China.

Common mistakes SMEs make
English
(1.11 MB - PDF)
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Geographical Indications

The China Chamber of International Commerce (ICC) and China Council for the Promotion of International Trade (CCPIT) jointly organised the Geographical Indications Saloon to discuss Geographical Indications (GI) protection in China. The IP Business Advisor Mr. Matias Zubimendi held the presentation on GI protection as well as discussed GI-related issues.

GI
English
(1.81 MB - PDF)
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Overview of IP Protection in China

The German Accelerator and China IP SME Helpdesk jointly organized a training to German start-ups. The IP Business Advisor gave a presentation about the overview of IP protection in China.

Overview of IP Protection in China
English
(1.03 MB - PDF)
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Introduction to IP protection in China & common IP mistakes SMEs make

The China IP SME Helpdesk IP Business Advisor gave an overview of IP protection in China and shared his expertise of common mistakes EU SMEs make. The presentation was given on co-organised event with EU SME centre and EUCCC South Chapter on 17-Sep.

IP protection in CN & common IP mistakes SMEs make
English
(947.97 KB - PDF)
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Do’s and Don’ts of IP Protection in China

The China IP SME Helpdesk IP Business Advisor spoke about the basics of IP protection in China relating to e-commerce, it was designed for EU SMEs with relatively basic level of prior IP knowledge in China.

Do’s and Don’ts of IP Protection in China
English
(309.82 KB - PDF)
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Managing your Patent under the Patent Cooperation Treaty

This webinar targeted EU SMEs that are pursuing patent applications under the Patent Cooperation Treaty (PCT). In the webinar participants got a detailed overview of the two phases of the PCT application procedure, and got more details on costs and requirements of the national phase in Latin America, China, South-east Asia and India. Last but not least, IP experts discussed the role of the European Patent Office (EPO) under the PCT.

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Managing your Patent under the Patent Cooperation Treaty - Webinar slides
English
(1.56 MB - PDF)
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Overview of China’s Biopharma Sector: Market Access & IP Rights 

This training was organized in cooperation with the EU SME Centre, the China-Italy Chamber of Commerce, Confindustria Lombardia and the Life Science Cluster of Lombardia. The webinar provided an overview of two main aspects of China’s biopharma ecosystem: - Market and regulations, including: Market trends; Regulations and market access; Increasing role of Chinese players; Challenges and opportunities for European companies (Mr. Valtero Canepa) - IP rights protection, including: Overview of the Chinese law on IP protection for pharmaceuticals; Patent and design registration for diagnostic and treatment equipment; Preventative measures to minimise the risk of leaking technical secrets; Company and product brand protection (Mr. Jian Xu)

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IP protection in Biopharma sector in China - slides
English
(909.91 KB - PDF)
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Introduction to IPR in China

The Finnish Business Council Shanghai, Business Finland Shanghai Office and China IP SME Helpdesk jointly organised the webinar to introduce IPR in China. The topic covered the basic issues with comments on technology transfer, IP contract issues, and what the common mistakes SMEs make, as  well as the remarks on the new patent and copyright laws.

IP Introduction Common mistakes
English
(1.24 MB - PDF)
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New Patent and copyright changes, Technology transfer
English
(825.18 KB - PDF)
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IP Protection at Trade Fair in China

The EU SME Centre host the webinar 'Get Ready for the Show | Preparation to Trade Fairs in China' on 15 July. Our IP Business Advisor shared his expertise in IP protection at trade fair.

IP Protection at Trade Fairs in China
English
(1.02 MB - PDF)
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Intellectual Property Systems: A comparison between the EU and China

The training was organized in cooperation with the Flanders-China Chamber of Commerce and the EU-China Business Association. There are significant differences between IP systems in the EU and China. During the webinar, the China IP SME Helpdesk's Team Leader and IP expert Simon Cheetham will give an overview of the most important similarities and differences between the two systems, helping EU SMEs to better understand how they need to prepare before entering the Chinese market.

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Intellectual Property Systems: A comparison between the EU and China
English
(1.72 MB - PDF)
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Expanding your business abroad - How to successfully commercialise your IP? (Co-Organised by International Helpdesks)

SMEs relying on Intellectual Property Rights (IPR) appear to generate 68% higher revenues per employee than SMEs without IPR portfolios. IPR is a key component of the assets of a business, and it is pivotal to build an efficient protection strategy. However, few companies know how to properly generate revenues and create added value from their IPR. This webinar had the goal to explain IP Commercialisation and its various tools (licensing, franchising, JV, etc.), and was organized by the International IP Helpdesks.

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Download the webinar PPT

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Get ready for the show | Info session: Participation to trade fairs in China

The workshop was organized in occasion of the upcoming China International Industry Fair (CIIF) in September 2021 (Shanghai), The EU SME Centre has organized a European SME Pavilion.

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Transferència tecnològica i IPR a la Xina

La cooperació tecnològica necessita un procés estructurat per tenir èxit i un factor clau són els drets de propietat intel·lectual. En aquest acte es presentarà la millor estratègia en matèria de propietat intel·lectual i es definiran els elements claus per protegir el “know-how”. Amb la ponència de Gao Wei, director de l’Oficina Exterior de Catalunya a Pequín, descobrirem les principals tendències en tecnologia i innovació que recull el nou pla quinquennal xinès (2021-2025). També comptarem amb Manuel Torres Salazar, responsable de les oficines de Garrigues a la Xina, que ens farà un una introducció al marc regulador en IP a la Xina, es prestarà els principals riscos a l’hora d’establir una cooperació amb aquest país i com evitar-los.

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Transferència tecnològica i IPR a la Xina
English
(831.24 KB - PDF)
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Indirect Sales & Business Partners in China: How to identify, approach, select and secure them

This workshop has been conceived for those SMEs who would like to start doing business in China by engaging a third party. Our expert will share practical information that will help participating companies identify, approach, select and secure a suitable partner. Organized by the EU SME Centre, China IP SME Helpdesk, Tecnocampus

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Intellectual Property protection in China: best practice and case studies

The training provided an overview on how companies can protect and enforce their intellectual property rights in the Chinese markets, through best practice and case studies. The China IP SME Helpdesk expert, Tom Carver, discussed IP issues that companies are likely to encounter in China, provided best practice on how to monitor those issues and how to enforce IPRs.

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Intellectual Property protection in China: best practice and case studies
English
(697.01 KB - PDF)
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New Patent and Copyright Laws in China - what the changes mean for SMEs

Mr. Charles Feng, IP expert at China IP SME Helpdesk as well as a member of American Bar Association, China Bar Association and INTA, Mr. Matias Zubimendi, IP Business advisor at China IP SME Helpdesk shared their expertise on the main changes of the Copyright and Patent Laws in practical terms.

The third revision of China's Copyright Law-Charles Feng
English
(1.53 MB - PDF)
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Overview of the Revised Patent Law -Matias Zubimendi
English
(1.24 MB - PDF)
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Overview of the Revised Patent Law and Copyright Law

The working group meeting discussed the main changes introduced in the Patent Law and the Copyright Law.

Overview of the Revised Copyright Law 18-Jun-2021
English
(1.21 MB - PDF)
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Overview of the Fourth Amendments of the Patent Law of China
English
(202.73 KB - PDF)
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Intellectual Property protection in China: best practice and case studies

The training provided an overview on how companies can protect and enforce their intellectual property rights in the Chinese markets, through best practice and case studies. The China IP SME Helpdesk expert, Tom Carver, discussed IP issues that companies are likely to encounter in China, provided best practice on how to monitor those issues and how to enforce IPRs.

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Intellectual Property protection in China
English
(697.01 KB - PDF)
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What You Need to Know to Protect your IP in China

During this webinar, co-organized with Viexpo, China IP SME Helpdesk IP Expert Valentin de le Court provided expert advice on IP protection in China, while Finnish SME Viexpo, who has previously used the Helpdesk's services gave an overview of their experiences litigating in China.

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What You Need to Know to Protect Your IP In China
English
(3.47 MB - PDF)
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IPR Protection in Medicine and Healthcare Industry in China

During this webinar, China IP SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided his practical advice and corresponding 3 reference cases on how to protect IPR in the healthcare sector. In addition, the other 2 speakers spoke about IP Due Diligence in Medical Investment and the pharmaceutical patent linkage system in China. 

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Experiences of EU SMEs with IP Protection in the Healthcare Sector
English
(1.23 MB - PDF)
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IPR Protection Online in China

During this webinar, China IP SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided his practical advice on how to develop a comprehensive IP strategy in e-commerce. Speakers from 3 different e-commerce platforms, Alibaba, JD.com, pinduoduo,  presented the step-by-step tutorial concerning how to claim your IP rights and how to remove counterfeit or infringing products from their platforms. 

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IP protection on e-commerce platform
English
(1.02 MB - PDF)
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IP protection for European tech startups

The China IP SME Helpdesk and TechCode Germany jointly organized a training exclusively for European tech startups planning to scale-up to China or are already present in the Chinese market.

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IP Protection in China for innovative European SMEs
English
(3.86 MB - PDF)
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IP considerations for clean-tech companies expanding to China

This webinar focused on Flemish tech companies with an interest in China. It was organized in cooperation with Flanders Investment & Trade (FIT), Cleantech Flanders, Provincie Antwerpen, POM Antwerpen, POM Limburg, Provincie Oost-Vlaanderen, Smart Hub, Vlaams-Brabant and POM West-Vlaanderen.

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IP Protection at Online Trade Fairs

The webinar was jointly organised by The Danish Chamber of Commerce in China and the China IP SME Helpdesk. During this webinar, China IP SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided how to prepare for virtual trade fairs, what to pay attention to during them and what steps to take should SMEs spot infringing products at the virtual fair. 

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IP Protection at online Trade Fairs - Webinar 20210506
English
(1.39 MB - PDF)
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How to Protect your Intellectual Property Right in China

The workshop was jointly organised by the Irish Chamber of Commerce in China and the China IP SME Helpdesk. During this webinar, China IP SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided an overview of how to prepare for virtual trade fairs, what to pay attention to during them and what steps to take should SMEs spot infringing products at a virtual fair. Particular focus in on F&B and agriproducts. 

Full Presentation
English
(4.71 MB - PDF)
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10 golden rules about IP in China

During the webinar co-organised by Human.technology Styria and the China IP SME Helpdesk, interested participants were able to gain insights into the basic notions of Intellectual Property Rights (IP) in China. Given by renowned IP lawyer Mr. Thomas Pattloch, the webinar provided an overview of the most important aspects of IP for EU companies interested in the Chinese market, structured into '10 golden rules' to keep in mind when doing business in China. 

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10 golden rules
English
(865.58 KB - PDF)
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 IP protection in China for the laser industry

The workshop was jointly organised by the Lithuania Embassy in China and the China IP SME Helpdesk. During this webinar, China IP SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided an overview of IP protection in China, the main types of IP important for the laser industry and how to protect and enforce them in China.

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Webinar 20210421_ IP protection in China for the laser industry
English
(1.34 MB - PDF)
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How to protect your trade secrets in China

During the webinar co-organised by the Flanders - China Chamber of Commerce / EU - China Business Association and the China IP SME Helpdesk, participants gained insights into how to protect their trade secrets in China. Given by renowned IP lawyer and trade secret expert Mr. Valentin de le Court, the webinar provided an overview of the most important aspects of trade secrets for EU companies interested in the Chinese market.

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How to protect your trade secrets in China
English
(2.29 MB - PDF)
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IP protection in China for innovative European SMEs

ENRICH in China and China IP SME Helpdesk co-organized a webinar which targets innovative SMEs interested in exporting their solutions to China, and offered useful tools to develop an IP strategy for the Chinese market. The expert of this session was Catherine Heng Yee HUYNH.

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IP Protection in China for innovative European SMEs
English
(956.05 KB - PDF)
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Cómo proteger la Transferencia Tecnológica y Propiedad Intelectual en China

In the framework of the technology transfer programme for China, organized by the Energy Cluster of the Valencia Region, the China IP SME Helpdesk provided a training in Spanish on tech transfer and IP protection in China. The Helpdesk IP expert, Mr Philippe Deltombe, provided best practices to develop an IP strategy for China in the context of technology transfer, an overview of the new patent law and the new enforcement guidelines, as well as a variety of case studies. The training was delivered in Spanish.

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Cómo proteger la Transferencia Tecnológica y Propiedad Intelectual en China
English
(1.42 MB - PDF)
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New Patent Law - Overview of Changes for the SMEs

European Union Chamber of Commerce Shenyang Chapter, Nanjing Chapter and China IPR SME Helpdesk jointly organize the webinar on “New Patent Law – Overview of changes for SMEs” to provide SMEs with the key provisions of the new Patent Law.

During this webinar, China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided the overview of the new Patent Law, focusing on the key amendments it brings and their importance to EU SMEs, especially to tech-intensive SMEs, in terms of application and patent infringement. The IP Business Advisor explained what enterprises need to know before the new law comes to force, providing expert tips and watch-outs for a comprehensive patent strategy.

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New Patent Law - Overview of Changes for the SMEs
English
(1.51 MB - PDF)
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Brand and Design protection in China

The Investment and Development Agency of Latvia and the China IPR SME Helpdesk jointly organise a webinar on "Brand and Design Protection in China".

During the webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IP SME Helpdesk provided the overview of IP protection relating to SMEs’ brand and product design, focusing on trade marks, copyrights and design paten protection. Mr. Zubimendi further explained how to deal with brand-related IP disputes, providing practical advice on IP commercialisation and enforcement strategies for trade mark and design rights.

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Brand and design IP protection
English
(1.5 MB - PDF)
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IP Protection in China’s Digital Economy

European Union Chamber of Commerce Shanghai Chapter, South China Chapter and China IPR SME Helpdesk jointly organize a webinar on “IP Protection in China’s Digital Economy” to provide SMEs with the tools for designing a comprehensive IP protection strategy for digital economy.

During this webinar, China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided the overview of the major IP issues concerning digital economy, focusing on IP protection on e-commerce platforms, the protection of AI-intensive technologies and the use of blockchain technologies.

 

IP in digital economy
English
(1.35 MB - PDF)
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E-commerce IP policy and the Use of Technology in IP Protection

It focused on  the implications and practical advice about IP policies and projections on e-commerce platform in China.

During the webinar, Mr. Zubimendi discussed the most relevant IPRs in e-commerce and the latest e-commerce law released in 2019 with emphasis on its main provisions.

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China e-commerce IP Policy & the role of new tech
English
(981.72 KB - PDF)
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Business IP Protection in Med Tech Industry

Finnish Business Council and China IPR SME Helpdesk jointly organize a webinar series consisting of 2 sessions on IP Protection in Med Tech Industry in China.

During the 2nd webinar, Mr. Zubimendi discussed the economic exploitation of IP in Med Tech industry, focusing on the main IP-contracts such as licensing agreements. The topic also covered the IP protection of APPs and databases and design protection as well as stressed the importance branding and trade mark protection.

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Business IP Protection in Med Tech Industry
English
(1.72 MB - PDF)
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Technical IP Protection in Med Tech Industry

Finnish Business Council and China IPR SME Helpdesk jointly organize a webinar series consisting of 2 sessions on IP Protection in Med Tech Industry in China.

During the 1st webinar, China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided the overview IP protection relating to product development, focusing on patents, trade secrets and software solutions for new technologies. Mr. Zubimendi also emphasized due diligence and providing tips for avoiding unintentional infringements. 

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Technical IP Protection in Medtech Industry
English
(1.76 MB - PDF)
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Technology Transfer and IP Contracts in China

Swedish Chamber of Commerce in China and China IPR SME Helpdesk jointly organise a webinar on “Technology Transfer and IP Contracts in China”.

During this webinar, China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided the overview of the latest technology transfer conditions as well as discuss the role of various contracts in protecting IP when transferring technology to China. He provided also some expert tips to successfully protect SMEs' IP when bringing their inventions to China.

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Technology transfer and IP Contract in China
English
(1.75 MB - PDF)
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IP protection in China's digital economy

German Chamber of Commerce South & Southwest China Chapter and China IP SME Helpdesk jointly organize a webinar on “IP Protection in Digital Economy”

During this webinar, Mr. Matias Zubimendi, IP Business Advisor at China IP SME Helpdesk focused on IP protection and enforcement on e-commerce platforms, the protection of AI-intensive technologies, protection of databases and the use of blockchain technologies. He also explained how the newly-established internet courts work and how SMEs can bring their case to these courts.

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IP Protection in Digital Economy
English
(1.72 MB - PDF)
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EU Industry Week 2021

The EU Industry Days together with the EU Industry Week are Europe’s flagship annual events dedicated to its industry. As part of a wide range of stakeholders, the  IP Helpdesk has taken part this year to discuss industry challenges and policy responses. The regional IP Helpdesks from Europe, Latin America, South-East Asia and India as well as the EU-Japan Tech Transfer Helpdesk hosted several events, held a ‘Meet the expert’ virtual session and set up a joint information booth to answer IP-related questions.

Overall, the events focused on the main IP challenges in light of the European Green Deal, such as developing a comprehensive Intellectual Property strategy for SMEs in the cleantech sector and how to transfer and commercialise green technologies.

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IP Protection at Online Trade Fairs in China

The China IP SME Helpdesk and the Flanders-China Chamber of Commerce (FCCC) jointly organized a webinar on IP protection at online trade fairs in China. The webinar was presented by IP Business Advisor Matias Zubimendi, who gave insights into IP protection activities at online trade fairs in China. The topics addressed were the relevant regulations for IP registration and combating infringement in China.

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Best IP Practices for Technology Transfer in China

The China IP SME Helpdesk, in collaboration with the Flanders-China Chamber of Commerce (FCCC) organized a webinar on IP practices for technology transfer in China. The webinar was presented by IP Business Advisor Matias Zubimendi, who gave insights into technology transfer activites in China from an IP perspective. The topics addressed were the relevant rules and regulations for technology transfer in China, and the management and protection of licenses.

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All Star Webinar: IP Management and Digitalisation

This webinar is a cooperation between the European IP Helpdesk, CEIPI, the International IP SME Helpdesks and the EU-Japan Technology Transfer Helpdesk. The session addresses the role of IP in digital business models, with examples like the use of digital patents. It targets innovation professionals in tech companies, law firms and IP offices that want to better understand the use of IP in business digitalisation.

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How to internationally protect your trade marks using the Madrid system?

This webinar is a cooperation between the International IP SME Helpdesks aimed at addressing the protection of trade marks through the Madrid System. The session provides insights on the different strategies in the geographic areas covered by the Helpdesks and explains how to protect your TM globally through a single registration.

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How to protect your intellectual property in China and South-east Asia

The South-East Asia and China IP SME Helpdesks organised an online training addressing IP Protection in this region in partnership with the Ylidiz Teknopark and its TTO. The webinar was given by the IP expert Simon Cheetham and covered the essential information on the different IP landscapes in the region with a specific focus on patent protection and tech-transfer, as well as the latest IP developments resulting from the COVID-19 pandemic.

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The Impact of COVID-19 on Brand Protection and IP in China and South-East Asia

The South-East Asia and China IP SME Helpdesk organised an online training addressing the impact of the pandemic on brand protection and IP in China and SEA. The webinar was given by the IP expert Simon Cheetham and covered the shift towards online markets and the resulting increase in counterfeited products, as well as other IP developments resulting from the COVID-19 pandemic.

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IPR and the internationalisation of Artificial Intelligence

This webinar is a collaboration between the EIT and the China and South-East Asia IP SME Helpdesks, targeting start-ups with a general knowledge on Intellectual Property and with an interest in exploring opportunities to cooperate or use AI when doing business in China or South-East Asia. THe webinar will cover the main IPR related to AI and present different strategies to protect them in Asia.

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10 Basic IP tips for doing business in China

The China IPR SME Helpdesk organised a webinar on the '10 Basic IP Tips for Doing Business in China', in partnership with the Flanders - China Chamber of Commerce (FCCC). The session was presented by the IP Business Advisor Matias Zubimendi, who gave an introduction on the key factors for a successful IP strategy in the Chinese market.

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Como proteger en China la propiedad intelectual de las PYMES

Webinar in Spanish - The China IPR SME Helpdesk organised a webinar on the protection of Intellectual Property in China for Spanish SMEs, in partnership with Agencia IDEA. The live session starts with a presentation of the activities of Agencia IDEA in support of SMEs and continues with a session by the IP Business Advisor Matias Zubimendi on the strategies to protect your innovation in China.

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Pianificazione delle esportazioni in Cina e Sud-est Asiatico: protezione di brand, design e segreti commerciali

Webinar in Italian - The China and South-East Asia organised a joint webinar on the protection of Intellectual Property in partnership with Consorzio Arca. The live session presented the strategies to protect your trade mark, design and trade secrets in China and South-East Asia and offered practical recommendations for SMEs exporting in the region. The session ends with a Q&A session where the IP expert Elio De Tullio addresses questions from the audience.

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IPR protection in China for the Furniture Industry

The China IPR SME Helpdesk, in partnership with the Cluster Mobilier Transilvan, has organised a live webinar on the protection of Intellectual Property in China for European SMEs in the Furniture Industry. The session - delivered by our IP specialist Alessandra Chies - presents different strategies to protect Intellectual Property in China and provides practical recommendations for companies interested in doing business with Chinese counterparts.

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