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IP Helpdesk

Name: Li, Zuxing

Firm: Zhong Lun Law Firm

Location: London, UK





Dual-qualified as an English solicitor and Chinese lawyer, Zuxing Li has broad experience in advising clients of various sizes, from multinational companies to start-ups, on a wide range of UK-China cross-border IP related projects, with a focus on IP licensing and enforcement in education,    food & beverage and high-tech sectors, and creative industries.

From Zhong Lun Law Firm’s London office and together with a multi-jurisdictional team of Zhong Lun’s IP, commercial contract and litigation experts, he has advised a number of UK independent schools and universities in relation to their international projects in China that often involve setting up affiliated schools by way of brand licensing, and has also helped a series of prestigious international brands on the registration, procurement and enforcement of their intellectual property rights in China. Zuxing advises clients on both contentious and non-contentious matters, with extensive experience in trademark infringements and data protection.

He is a native Chinese speaker, proficient in English and fluent in Cantonese. His significant experience in commercial contracts, acute awareness of the social and business cultures of both the UK and China as well as language advantage has enabled him to help his clients develop synergy with their partners in the negotiations in UK-China IP deals and build a winning scenario in a cost-and-efficient manner.