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Alex Garmon is founding partner of GH IP&Legal Service in Shanghai. Since 2007 he has developed substantive experience on Intellectual Property in China, from protection to enforcement, as well as on foreign direct investment.

His practice has a special focus on the exploitation and commercialization of IP assets (trademarks, copyrights and patents) in the retail or media & entertainment industry and has participated in numerous operations related to Licensing, Franchising and Technology Transfer.

 He also advises clients on designing strategies for the protection of Intellectual Property. From a preliminary stage advising on the registration and management of trademark and copyright portfolios to a later stage advising and executing enforcement actions related to anti-counterfeiting and IP infringement (online and offline).

Alex holds a Global EMBA by China Europe International School which gives him the ability to understand and speak “business language” with his clients, which enables him to align legal advice with business strategic goals aiming to obtain the maximization of corporations and IP assets value. He has been speaker in numerous conferences on IP protection and foreign investment. He can speak Spanish, English and Chinese.